Eco-friendly fashion is becoming more popular as more people demand clothes made from ethically sourced materials. This trend includes everything from sustainable cotton to vegan-friendly leather options. However, finding eco-friendly activewear can be challenging for consumers who care about the environment. The global fashion market, especially activewear, remains strong even with economic shifts during the COVID-19 pandemic. People are still focused on fitness, often working out from home through online programs like P.E with Joe Wicks.
Here’s the dilemma: much of the activewear we see today is made from synthetic materials that are essentially plastic. These materials are popular because they offer durability and elasticity, perfect for sports bras and leggings that need to withstand wear and tear. But plastic is problematic because it doesn’t break down easily. Once discarded, synthetic activewear can sit in landfills for centuries. Unlike natural fibers such as cotton, which decompose more quickly, plastic contributes significantly to pollution, particularly in our oceans. Every day, plastic production releases tiny particles that can harm marine life and disrupt food chains.
Fortunately, there are sustainable options available now. Several brands are creating eco-friendly activewear that doesn’t cost a fortune. From natural rubber to innovative fabrics made from wood pulp, the market is seeing an influx of stylish yet sustainable choices. These brands are also focusing on ethical production practices, treating workers fairly, especially in developing countries, alongside their environmental goals. Even big names in the activewear industry are joining this movement. For example, Adidas is partnering with Parley to convert ocean-bound plastics into shoes, and Patagonia offers t-shirts composed of 50 to 100% recycled materials. As more brands recognize the importance of sustainability, we anticipate a significant shift away from harmful plastics towards these impressive, earth-friendly alternatives.