Fashion trends are always evolving, coming and going with the passing years. Recently, some unique styles have taken over the internet. If you have any online presence, you’ve likely seen these eye-catching filters from the VSCO app or noticed girls with split-dye hair. These styles are especially popular among teenagers and young adults in their early twenties, known as VSCO girls and e-girls. If you’re curious about these trends and want to try them out, here’s a quick breakdown.
E-girls have roots in the emo culture, which itself evolved from the goth look of the 80s and 90s. But e-girls mix that up with punk influences and draw inspiration from Japanese anime, resulting in a bold, cartoonish style that’s still soft and feminine. You’ll often see them with dark hair partially dyed in vivid, unconventional colors like blue, green, or orange, with some even opting for a split-dye look. E-girls are popular on TikTok and Tumblr and are recognized for their thick winged eyeliner, little hearts drawn under their eyes, and a touch of pink blush on their noses for a hint of innocence.
On the other hand, VSCO girls are like the e-girls’ more preppy counterparts. They channel a modern, laid-back California vibe with an environmentally conscious twist, favoring reusable water bottles and simple backpacks over shopping bags. They tend to wear soft pastels and minimal makeup, getting their name from the VSCO photo editing app, which they use to post stylish photos on Instagram. They love scrunchies—a notable nod to the 90s!
Although these fashions are very current, they might have more staying power than expected. While they aren’t exactly classic styles and could quickly feel outdated, they’re still gaining popularity. Teens and young adults are especially interested, and with social media platforms like TikTok, Instagram, and Tumblr celebrating alternative styles, more people might incorporate these looks into their everyday wardrobe in subtle, wearable ways.
If the e-girl style appeals to you, but you’re hesitant about a bold split dye, try a dramatic cat-eye eyeliner instead. It’s a great way to capture the e-girl vibe while maintaining a classic touch. If you’re feeling adventurous about dyeing your hair, start small; some girls only bleach and color a few front pieces or a hidden section of their hair for a pop of color that can be kept discreet if needed.
Adopting the VSCO girl style is even simpler. Go for light, summery pastels with white sneakers that have an 80s flair for a relaxed, stylish look. Embrace natural makeup and hair by opting for softer, neutral tones instead of heavy lipstick or eyeliner. A good primer can help achieve that fresh, youthful glow. Complete the outfit with a trendy backpack and, of course, a scrunchie for your hair or wrist.
Ultimately, the choice to embrace either of these looks is yours. With Generation Z and TikTok introducing new and exciting fashion options, there’s plenty of room for experimenting. Whether you favor the easygoing style of the VSCO girl or the bold edge of the e-girl, enjoy playing around with your style. You can always return to your classic look or discover a new favorite along the way.